Apple unveils iOS 7, Mac OS X Mavericks, iTunes Radio, Mac Pro

iOS 7

Apple® unveiled iOS 7, the most significant iOS update since the original iPhone®, featuring a stunning new user interface. iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers that make it feel more alive. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio™, a free Internet radio service based on the music you listen to on iTunes®.
“iOS 7 is the most significant iOS update since the original iPhone,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “To create it, we brought together a team with a broad range of expertise from design to engineering. With what we’ve been able to achieve together, we see iOS 7 as an exciting new beginning.”

“There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it’s about bringing order to complexity,” said Jony Ive, Apple’s senior vice president of Design. “iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system.”

iOS 7 is completely redesigned with an entirely new user interface, but will be instantly familiar to the hundreds of millions of iPhone, iPad® and iPod touch® users around the world. The new interface actually makes your phone appear bigger because everything is designed to take advantage of the entire screen. The redesigned fonts look amazing on the Retina® display, creating even sharper text.

iOS 7 introduces Control Center. Now the controls you want to access quickly are all in one convenient place. With just one swipe from the bottom of your screen, you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay®. Control Center also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.

With iOS 7, Notification Center is now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature in Notification Center gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events.

With improved Multitasking in iOS 7, developers have the ability to enable any app to multitask in the background with a new API. Users have the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background.

AirDrop is an entirely new way to quickly and easily share content with people nearby. When you’ve got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private.

iPhones are used to take more photos around the world every day than any other camera, and with iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe.

iOS 7 includes a redesigned Photos app that introduces Moments, a new way to automatically organize your photos and videos based on time and location. You can zoom out to see all your photos organized by Moments, Collections of Moments and Years. iOS 7 includes iCloud Photo Sharing, the easiest way to share just the photos you want with just the people you want. With iCloud® Photo Sharing, family and friends can contribute their own photos and videos to your shared photo streams, and the new Activity view displays updates from your shared streams all in one place.

Safari’s redesigned user interface lets you see more of your content—starting with full-screen browsing. The new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs. With iCloud Keychain®, your passwords and credit card information are securely stored and available on all your devices, so navigating password protected sites or autofilling during transactions is simple and secure. Enhanced Parental Controls allow you to automatically block access to adult websites or only allow access to a specific set of permitted websites.

Siri sounds better than ever with new male and female voices and includes Twitter search integration, so you can ask Siri what people are saying on Twitter*. Siri also now has Wikipedia integration, providing access to the world’s most popular Internet reference site. Siri offers Bing web search within the app and the ability to change device settings and play back voicemail.

The Music app has a beautiful new design and includes the new iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes can deliver. iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap.

With over 900,000 apps, the App Store℠ is the world’s largest app marketplace. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. The App Store also comes with a new Kids category, allowing teachers and parents to easily discover apps for children by age.

Additional new iOS 7 features include:

  • A new Find My iPhone Activation Lock feature that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased;
  • Night Mode in Maps that responds to ambient light when you use it in the dark;
  • FaceTime® audio for high quality calls over a data network;
  • Notification sync, so when you dismiss a notification on one device it is dismissed on all of  your devices;
  • Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
  • Tencent Weibo support for users in China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting recognition for multiple Chinese characters;
  • The ability for businesses to more efficiently deploy and manage iPhones and iPads; and
  • Enhanced in-car integration, bringing an Apple designed experience into the car for the first time.
  • The iOS 7 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall. Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.

OS X Mavericks

Apple® released a developer preview of OS X® Mavericks, the 10th major release of the world’s most advanced operating system. With more than 200 new features, OS X Mavericks brings Maps and iBooks® to the Mac®, introduces Finder® Tags and Tabs, enhances multi-display support for power users, delivers new core technologies for breakthrough power efficiency and performance, and includes an all new version of Safari®. The preview release of OS X Mavericks is available to Mac Developer Program members starting today. Mac users will be able to download Mavericks from the Mac App Store℠ this fall.

“The Mac has consistently outpaced the PC industry and OS X continues to be the most innovative and easy to use operating system in the world,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “OS X Mavericks is our best version yet and features new Maps and iBooks apps, Finder Tags and Tabs, enhanced multi-display support, performance and energy saving features, and an all new Safari.”

Maps brings advanced mapping technologies from iOS to the Mac, including crisp vector graphics, stunning 3D view and interactive Flyover™. With Maps you can plan a trip from your Mac, then send it to your iPhone® for voice navigation on the road. Maps integration throughout Mavericks gives users helpful maps from within Mail, Contacts and Calendar, and developers can integrate the same powerful mapping features into their apps through the Map Kit API. With iBooks you have instant access to your existing iBooks library, as well as the more than 1.8 million titles in the iBooks Store, from textbooks and classics to the latest best sellers. iBooks also works seamlessly across your devices, so you can read a book on your Mac, make notes or highlights, and then pick up exactly where you left off on your iPad®.

OS X Mavericks introduces new power user features for the ultimate Mac experience. Tags are a powerful new way to organize and find your files anywhere on your Mac or in iCloud®. You can easily tag any file in the Finder, in iCloud, or when saving a new document. Tags appear in the Finder Sidebar to enable you to view files by project or category. Finder Tabs reduce the clutter on your desktop by consolidating multiple Finder windows into one window with multiple tabs. You can customize the view for each tab, move files between tabs, and even run the Finder with multiple tabs open in full-screen. Mavericks also makes using multiple displays even easier and more powerful. The menu bar and dock are available on any display, and users can now easily run windowed or full-screen apps on whichever display they choose, with no configuration required. With Mavericks you can also use your HDTV as a second display using Apple TV® and AirPlay®.

New core technologies in OS X Mavericks improve the energy efficiency and responsiveness of your Mac. Timer Coalescing intelligently groups together low-level operations so that the CPU can spend more time in a low-power state, saving energy without affecting performance or responsiveness. App Nap reduces the power consumed by apps that you’re not using. Compressed Memory technology keeps your Mac fast and responsive. When your system’s memory begins to fill up, Compressed Memory automatically compresses inactive data. When these items are needed again, Mavericks instantly uncompresses them.

The new version of Safari delivers blazing performance, innovative features and breakthrough technologies. Safari outperforms other browsers in energy efficiency, memory efficiency and JavaScript performance. Safari’s new process-per-tab architecture makes the browser more responsive, stable and secure. Safari also introduces innovations like Shared Links, which make it easy to discover, read and share interesting new content from Twitter and LinkedIn, all in one place.

Additional features in OS X Mavericks include:

  • iCloud Keychain®, which safely stores your website login information, credit card numbers and Wi-Fi passwords, and pushes them to all of your devices so you don’t need to remember them. Information is always protected with AES-256 encryption when it’s stored on your Mac and when it’s pushed to your devices;
  • an updated Calendar, which adds integration with Maps, continuous scrolling so you can zip through weeks or months, and a new Inspector to simplify event creation and editing;
  • interactive Notifications, allowing you to reply to a message, respond to a FaceTime® call or even delete an email without leaving the app you’re using. Websites can now use notifications to keep you up to date on the latest news, scores and other information. While You Were Away Notifications make sure you see what happened while your Mac was asleep; and
  • Xcode® 5, with powerful, intuitive new tools for developers that measure every aspect of app performance and energy use, as well as app testing.

iTunes Radio

Apple® announced iTunes Radio™, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes® can deliver. When you tune into iTunes Radio on your iPhone®, iPad®, iPod touch®, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri® integration, plus the ability to tag or buy anything you hear with just one click.

“iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.”

iTunes Radio offers music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else. Whether it’s an exclusive single from an up-and-coming band or a pre-release stream of an entire album, iTunes Radio has it all. iTunes Radio will also be home to special events including live streams direct from the iTunes Festival in London and other exclusive iTunes Sessions.

Coming this fall, iTunes Radio will offer you an incredibly personalized experience on day one based on your listening history and past purchases from iTunes. In addition, if you’re listening to a song you like from iTunes Radio or your music library you will be able to have a station built around those. It’s easy to create and customize stations based on whatever you want to hear. Search for artists, songs, or genres, and iTunes Radio will instantly build a station around your choice.

Let Siri make your listening experience even more fun. Ask Siri “Who plays that song?” or “Play more like this” and Siri will make it happen. Say something like “Play Jazz Radio” or ask for any of your existing favorite stations and genres. Shape your stations by telling Siri what you like and don’t like, or tell Siri to pause, stop or skip. You can also have Siri add songs to your Wish List to download later.

iTunes Radio is ad-supported and free for everyone. iTunes Match℠ users get iTunes Radio ad-free, so instead of hearing the occasional ad on iTunes Radio, iTunes Match makes your listening completely ad-free. With iTunes Match, all your music—even songs you’ve imported from CDs—are stored in iCloud®. So iTunes Radio can use information about your entire music collection to make your stations even more personalized. iTunes Match costs $24.99 for a year.

Mac Pro

Apple® showed a sneak peek into the future of the pro desktop with a first look at the next generation Mac Pro®. Designed around a revolutionary unified thermal core, the Mac Pro introduces a completely new pro desktop architecture and design that is optimized for performance inside and out. With next generation Xeon processors, dual workstation-class GPUs, Thunderbolt 2, PCIe-based flash storage, and ultra-fast ECC memory, the new 9.9-inch tall Mac Pro packs an amazing amount of power into an incredibly small package.
“With the latest Xeon processors, dual FirePro GPUs, ECC memory, PCIe-based flash and Thunderbolt 2, all built around a revolutionary thermal core, the next generation Mac Pro is the most radical Mac yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “All this performance and expandability is packed into a dramatic new design that’s one-eighth the volume, and best of all, it will be assembled here in the USA.”

The next generation Mac Pro is architected around an ingenious unified thermal core that allows the desktop to efficiently share its entire thermal capacity across all the processors. The result is a pro desktop with breakthrough performance packed into a design that is one-eighth the volume of the current Mac Pro. Next generation Intel Xeon E5 processors with up to 12 core configurations deliver double the floating point performance. With two AMD FirePro workstation-class GPUs, the all-new Mac Pro is up to 2.5 times faster than the current Mac Pro and delivers up to an amazing 7 teraflops of compute power. The new Mac Pro also features PCIe-based flash storage that is up to 10 times faster than conventional desktop hard drives and includes the latest four-channel ECC DDR3 memory running at 1866 MHz to deliver up to 60GBps of memory bandwidth.* With all that power, the new Mac Pro lets you seamlessly edit full-resolution 4K video while simultaneously rendering effects in the background.

The next generation Mac Pro is the most expandable Mac® ever built. With six Thunderbolt 2 ports that can deliver up to 20Gbps of bandwidth to each external device, Mac Pro is perfect for connecting to external storage, multiple PCI expansion chassis, audio and video breakout boxes, and the latest external displays, including 4K desktop displays. Each of the six Thunderbolt 2 ports supports up to six daisy-chained devices, giving you the ability to connect up to 36 high-performance peripherals. Thunderbolt 2 is completely backwards compatible with existing Thunderbolt peripherals, and allows you to transfer data between Macs faster and easier than ever.

Copyright © 2013 Apple Inc. All rights reserved.

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